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Pro ICA dealer benefits

Discover our offers and services for ICA dealers

ICA dealer benefits

As an ICA dealer, you benefit from a range of advantages that enable you to offer your customers differentiating products and services:

– engraving with pointer and micro-percussion engraving solution (Speed Marking),
– bike marking,
– theft insurance and affinity products (buy-back assistance with customer loyalty),
– and complementary insurance for your motorcycle customers.

Why become an ICA dealer?

As a subsidiary of the Auvray High Security group, ICA provides you with innovative and recognized solutions in the field of two-wheeler and bicycle security. When you join our network, you’ll benefit from a complete range of services and numerous advantages to help you develop your business.

ICA benefits from Auvray’s credibility and expertise in the field of locks, marking and security for two-wheelers, reinforcing the confidence of your customers.

✅ Certification & approvals
Our solutions comply with official standards and files:
– ARGOS file for motorcycles
– Single national file for bicycles

These guarantees enable us to offer products and services that are easily accepted by insurers and comply with legal requirements.

✅ Speed Marking tooling
We give you access to specialized machines, technical support and training for your teams, to achieve fast, reliable and aesthetic engraving.

✅ Marketing & communication support
Benefit from visual aids, point-of-sale displays, product literature and sales pitches to promote your services and convince your customers more easily.

✅ Advantageous economic conditions
Thanks to ICA, you can offer your customers attractive offers such as a buy-back bonus of up to €500 in the event of bike theft, valid only if the replacement is carried out in your store. A real lever for loyalty and repeat purchases.

✅ Development of the average basket
By offering our solutions (engraving, complementary insurance, affinity services), you increase the value of each transaction and create cross-selling opportunities:
– Anti-theft + Marking
– Marking + Insurance
– Complete Security + Affinity Pack

Our partners: a complete ecosystem
for cycle professionals

To meet the challenges of traceability, safety and operational efficiency, ICA relies on a network of strategic partners. Together, we create value for bicycle professionals: workshops, distributors, brands and insurers.

APIC - Guaranteeing traceability and regulatory compliance

APIC (Association de Promotion et d’Identification des Cycles) is the official body responsible for the Fichier National Unique des Cycles Identifiés (FNUCI).

➤ Legal conformity guaranteed: since the LOM law, all new or used bikes sold in stores must be identified. APIC enables professionals to meet this obligation without friction.

➤ Added customer value: by registering bicycles with FNUCI, dealers can offer their customers peace of mind in the event of loss or theft.

➤ Reliability and trust: APIC secures data and facilitates cooperation with law enforcement agencies, reinforcing professionals’ credibility with their customers.

Argos - Expert in security and theft prevention

A recognized specialist in risk prevention and management, Argos develops practical solutions to combat theft and handling of stolen goods.

➤ Enhanced value proposition: offering customers a bike tagged and linked to Argos means better protection and a greater chance of recovery in the event of theft.

➤ Partnering with insurers: by integrating Argos systems, cycle professionals can access privileged partnerships with insurance companies.

➤ Competitive differentiation: stores equipped with an Argos security process offer a real commercial advantage, reassuring increasingly demanding customers.

Shifter - Management software connected to UNFCI

With over 700 workshops and stores already equipped, Shifter is the benchmark software for bicycle professionals.

➤ Immediate time savings: all engraving information entered during invoicing is automatically transmitted to APIC. No more double entries = up to 10 minutes saved per file.

➤ Centralized management: invoicing, cash register, inventory, workshop planning, accounting exports (CEGID, SAGE, EBP…), everything in a single tool.

➤ Business booster: the connection to suppliers and online appointment booking via trouver-un-réparateur.fr increase the visibility and commercial efficiency of workshops.

G8 - Management software for cycle professionals

A recognized player in the world of specialized retail, G8 supports bike stores, workshops and networks in the day-to-day management of their business with a robust, scalable software solution.

➤ Strategic partner: G8 centralizes sales management, workshop follow-up, customer relations and inventory. By integrating it into their business, professionals have a single tool for managing their entire store or network.

➤ BtoB support: designed for dealerships, boutiques and workshops, G8 meets the needs of distributors and store networks: sales management, quotations, workshop schedules, customer reservations and supplier interfacing.

➤ Long-term reliability: relying on G8 means benefiting from a tried-and-tested solution, used in hundreds of sales outlets, that continually evolves with the needs of the sector, and that guarantees support (training, support, updates).

Yuzer - The digital platform for professionals and their customers

Yuzer is an innovative digital solution that streamlines relations between workshops, repairers and cyclists.

➤ Simplifying the customer journey: appointment booking, repair tracking and centralized communication enhance the user experience.

➤ Increased visibility: by being listed on the platform, workshops and stores reach new customers and strengthen their local presence.

➤ Loyalty and data: thanks to tracking and maintenance tools, Yuzer enables professionals to keep in touch with their customers, anticipate their needs and generate re-purchases.
Thanks to these 5 partners – APIC, Argos, Shifter, G8 and Yuzer – ICA bike offers professionals a complete ecosystem combining safety, compliance, operational efficiency and business development.